Parisi Grand Smooth
DigitalBoost (TechSimba) SEO Success Story for Client Parisi Grand Smooth
This case study showcases the impressive results achieved by DigitalBoost (TechSimba) through their SEO efforts for Parisi Grand Smooth (PGS) over a 19- months period from January 2023 to July 2024
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New Users
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Sessions
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Page Views
Introduction
The following case study describes the performance of SEO for PGS Logistics from January 2023 to July 2024. Results are explained in terms of new users, sessions, page views, organic searches, user engagement, and keyword performance. These metrics are analyzed to see exactly how well the SEO strategies employed during this period were and what needs to be done in the future to optimize them.
Background
PGS Logistics therefore developed an SEO strategy oriented to the visibility of search engines through the positioning of keywords targeted and, by consequence, traffic to the site. The main activities involved will be keyword optimization, creation of content, and link-building initiatives. These activities can be measured by data from Google Analytics and other SEO tools that analyze New Users, Sessions, Page Views, and Engagement Rates.
Objective
Objective
Organic Searches
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PGS’s website demonstrated strong performance in organic search, with 74% of all traffic coming from organic sources.
User Engagement
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The user engagement rate remained robust at 45%, reflecting the success of our content in keeping visitors actively engaged and interacting with the site.
Keyword Performance
Freight forwarder Hong Kong:Ranked between position 20 in January and climbed to position 5 by June, demonstrating significant improvement in rankings across multiple search engines.
FBA China to Americat: Improved from position 15 in January to a strong 4th place by June, showing notable gains in search engine rankings.
FBA Hong Kong: Maintained a stable ranking, consistently holding the top position (1st place) from January through June, ensuring continued traffic from this high-value keyword.
E-commerce Fulfilment China: Held steady in the top 3 positions throughout the first half of the year, maintaining its strong presence and contributing to sustained organic traffic growth.